Asiacell Gold
Direct Response TV
This is a quirky 30 second spot I worked on for AsiaCell, the number two telco in Iraq. We wanted to cheekily remind people that it had better coverage than its competitor, to encourage them to switch.
The story is that our hero hears a radio competition whereby he could win his weight in gold. All he has to do is to call in but unfortunately he can't get cell-phone coverage no matter how hard he tries. If only he’d been with Asiacell.
We shot the ad in Beirut and after airing the ad spiked new pre-paid SIM sales by 37%.

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