Olay Eyes of Arabia
Online promotion
Online promotion
This was a campaign that I oversaw whilst ACD on the digital P&G account in Dubai. The campaign was a huge success in the region. What's more it's been recognised widely on the awards circuits, picking up interactive and use of digital media silver awards in 2011 at Dubai Lynx, MENA Cristals and a Bronze Caples.
Olay wanted to promote the launch a new range of Olay eye beauty re-generation products and sell eye care cosmetics in Saudi Arabia and the United Arab Emirates. The biggest issue is that in most of the region, you cannot show a woman full face. So we created an online 'eye beauty pageant'.
Olay wanted to promote the launch a new range of Olay eye beauty re-generation products and sell eye care cosmetics in Saudi Arabia and the United Arab Emirates. The biggest issue is that in most of the region, you cannot show a woman full face. So we created an online 'eye beauty pageant'.
