The Bold Trade Smart
CMC Markets
This creative was for a pitch for CMC Markets. To trade inCFDs (which is super high-risk trading of shares) you needed to think you were a big kahuna with a whole lot of confidence.

I wanted the copy to be bold and powerful, as it was the height of the bull market. My art director did a brilliant job in visualizing this attitude. We ended up winning the pitch with it.

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