The Bold Trade Smart
CMC Markets
CMC Markets
This creative was for a pitch for CMC Markets. To trade inCFDs (which is super high-risk trading of shares) you needed to think you were a big kahuna with a whole lot of confidence.
I wanted the copy to be bold and powerful, as it was the height of the bull market. My art director did a brilliant job in visualizing this attitude. We ended up winning the pitch with it.
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I wanted the copy to be bold and powerful, as it was the height of the bull market. My art director did a brilliant job in visualizing this attitude. We ended up winning the pitch with it.
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![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/25be667d685ff37c49f921795235ad3e/0f04ec3771b44cbfed5358a0_rw_1200.png?h=69293c547b3722b112434ac4dad4fd93)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/25be667d685ff37c49f921795235ad3e/5bb10e962b41f7d9787bcad0_rw_1200.png?h=dfc7772e3fa102ca923a61b47e951386)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/25be667d685ff37c49f921795235ad3e/62ef8af4c857f1e2a618fae5_rw_1200.png?h=c9d2d52f6f3870a59125955cf2000149)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/25be667d685ff37c49f921795235ad3e/af4c049e2d63ac57f1595a46_rw_1200.png?h=b0349ade4639b7274044d2e1372aa71f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/25be667d685ff37c49f921795235ad3e/f0dd2c91a2287d27bd7925ff_rw_1200.png?h=204644e4f7eb8275d3c363e982fbd00f)