Bonds had been running Baby Search since 2005 to find Australia’s cutest bubs and tots. In 2013, they wanted it bigger than ever before. And to combat a challenging bricks-and-mortar retail situation, they were keen to make it more commercial by driving sales into their online store.
The video below tells the full story of what happened next and some pretty amazing results.
The campaign picked up the trifecta of ADMA Effectiveness Awards:
Gold in Retail and Direct Sales (the only gold in the category)
Silver in eCommerce Experience (the only winner in the category)
Bronze in Campaign Brand Experience
Silver in eCommerce Experience (the only winner in the category)
Bronze in Campaign Brand Experience
