Fun Revolution M&Ms
Digital activation
Join the Fun Revolution was to kick-start the fun-love of M&Ms again in the Middle East by saying “Fight boredom”. 

We wanted people to join our social campaign via Facebook driven online via POS, online and OOH media. We’d also have regular posts and encourage people to share their own way ideas to fight boredom.
We pitched for the account and won it. Unfortunately the idea was put on hold. The irony was that but if it had gone ahead, it was scheduled to launch at the beginning of spring, which was when the actual Jasmine (Arab) Revolution across the Middle East occured – so Red and Yellow might have had a lot to answer for!

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