Yellow Brick Road Home Loans Myth Buster Campaign
Yellow Brick Road (YBR) is a maverick but small player in the home lending market. They believe that everyone should have access to a fair deal, and because YBR always have great low rates compared the big four banks, it was time for more Australian’s to save on their home loans with them.
We shook up the market engaging the audience by busting the myths surrounding home loans.
Our core objective was to generate 1,000 leads throughout the campaign period. We exceeded this target by 80%, generating over 1,800 leads. This was the equivalent of creating $630,000,000 in pipeline value.
Most importantly, we slashed the average industry lead cost of $600 (and higher) to just $50 with our myth busting campaign!