Lifebuoy Microbe Zoo
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Lifebuoy (99.9% protection against germs) had theopportunity to run a campaign in mall washrooms. After researching hygiene inpublic bathrooms, we cracked the idea that a visit to them is a bit like a tripto a micro flora and fauna zoo.

It was fun to write, as I used the “DavidAttenborough-esque” tone that’s found on zoo animal descriptions. Each piece of coms was to be placed at the key touch-points  where you were literally to be in contact with these little creatures.

Unfortunatelywe scared the crap out of the mall owners who refused to run it in fear thatthe public would think their bathrooms were unclean.

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