Adventure traveling is fun. To encourage more people to book their next trip with Adventure World package tours, we brought elements of gamification and travel knowledge together via a trivia based social platform game.
Just some of the results included, over 694,000 game plays by almost 96,000 users and gave the brand 4.9 million minutes of brand engagement.
Awards
Two finalists ADMA ACE&E Awards for UX Interface & New Design + Digital Websites & Microsites 2015
Winner AIMIA AWARDS Best Digital Advertising or Communication - Tourism or Travel 2014
Winner AIMIA AWARDS Best Digital Advertising or Communication - Tourism or Travel 2014
Finalist Best Website or Online Services - Tourism or Travel 2014
Highly Commended Mobile Marketing ADMA ACE Awards 2013
Highly Commended UX, Interface Design ADMA ACE Awards 2013
Highly Commended Digital: Websites and Microsites ADMA ACE Awards 2013
Finalist Customer Acquisition Campaign ADMA ACE Awards 2013
Finalist Integrated Campaign - Small Budget ADMA ACE Awards 2013
