Run Ahmed Run
P&G Special Olympics support microsite
This neat little microsite idea was a concept job that briefed by P&G Middle East to encourage consumers to support the region’s Special Olympics athletes.

Ahmed was a local kid who loved running, so we wanted people to run with him online to encourage him to fulfill his Olympic dream.

Supporters simply uploaded their face and if they entered a barcode from any P&G product they had bought, they could create a supportive billboard.

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