Travelex K&S Style Council
Integrated DM sales promotion & web content
To boost salesof Cash Passports via travel agents (a foreign currency debit card) we created a multi touch-point campaign. We launched via DM and then directed our audience online.

The incentive to sell more Cash Passports was a prize pool of $10K and $100 Myer shopping vouchers.

With this in mind, we thought the winners  would have all this extra money to spend, so we created The K&S Style Council personal shoppers to suggest how they could spend their winnings.

To keep the agents selling Cash Passports during the promo, we regularly updated the style quiz and gave them ideas what they could buy with their winnings via eDMs and the website.

Content on the website was updated weekly with new fashion items which could be purchased in-store and we had also included a fun style quiz to make the site extra sticky.
 DM Launch pack
The campaign website with style tips and weekly shopping buys.
Weekly eDM to encourage sales and offer new shopping purchase ideas.

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