Optus Face Up to Poverty

Optus was a sponsor of the Make Poverty History, Zero Seven concert.  They wanted a site where people could show their support and follow the concert tour across Australia.

Fans created their own protest postcards and uploaded them to express their personal opinion. We ended up with 18,845 unique visitors and 13,500 postcards.

All the online postcards were then printed off onto a real wall at the concert.

It was one of the first campaign microsites encouraging people to upload their own creative expressions online and picked up 3 rd place at Caples and a finalist at ADMA Awards.

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