The Man Up Show
Branded Content & Digital Activation
Branded Content & Digital Activation
The Man Up Show broke new ground, as it was the first online branded content that Wunderman Dubai had produced, as well as a first of its type of online activation for P&G in the Middle East (there was even talk of rolling it out in the US market).
Check out the video which tells the story of the campaign.
Producing the job was a remote-control juggling act. I wrote the scripts for the comedian and trusted a director and production company to shoot in Jeddah KSA and all the post was done in Beirut, all-the-while I was sitting in Dubai nervous about the outcomes but it all came together in the end.
The campaign was awarded a 2012 MENA Cristal & Finalist in Media.
Check out the video which tells the story of the campaign.
Producing the job was a remote-control juggling act. I wrote the scripts for the comedian and trusted a director and production company to shoot in Jeddah KSA and all the post was done in Beirut, all-the-while I was sitting in Dubai nervous about the outcomes but it all came together in the end.
The campaign was awarded a 2012 MENA Cristal & Finalist in Media.
Below is the case study video and a couple of the webisodes.
