The Man Up Show
Branded Content & Digital Activation
Branded Content & Digital Activation
The Man Up Show broke new ground, as it was the first online branded content that Wunderman Dubai had produced, as well as a first of its type of online activation for P&G in the Middle East (there was even talk of rolling it out in the US market).
Check out the video which tells the story of the campaign.
Producing the job was a remote-control juggling act. I wrote the scripts for the comedian and trusted a director and production company to shoot in Jeddah KSA and all the post was done in Beirut, all-the-while I was sitting in Dubai nervous about the outcomes but it all came together in the end.
The campaign was awarded a 2012 MENA Cristal & Finalist in Media.
Check out the video which tells the story of the campaign.
Producing the job was a remote-control juggling act. I wrote the scripts for the comedian and trusted a director and production company to shoot in Jeddah KSA and all the post was done in Beirut, all-the-while I was sitting in Dubai nervous about the outcomes but it all came together in the end.
The campaign was awarded a 2012 MENA Cristal & Finalist in Media.
Below is the case study video and a couple of the webisodes.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/25be667d685ff37c49f921795235ad3e/2629902f64d58e133ea9a2fa_rw_1920.png?h=5092e328d5926a23be347c526fca1b4d)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/25be667d685ff37c49f921795235ad3e/db82a63c8479a18ec5c54f5a_rw_1920.png?h=f69358a570e28dc8800d0a872ce58c6b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/25be667d685ff37c49f921795235ad3e/03193b6fdacdae2b5578b28c_rw_1920.png?h=5b8cbf036c941246f5118d143f634b59)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/25be667d685ff37c49f921795235ad3e/65342ac643f12023b5998f63_rw_1920.png?h=b65fdcda3ffb312b66cc997357ad135c)