The Man Up Show
Branded Content & Digital Activation
The Man Up Show broke new ground, as it was the first online branded content that Wunderman Dubai had produced, as well as a first of its type of online activation for P&G in the Middle East (there was even talk of rolling it out in the US market).

Check out the video which tells the story of the campaign.
Producing the job was a remote-control juggling act. I wrote the scripts for the comedian and trusted a director and production company to shoot in Jeddah KSA and all the post was done in Beirut, all-the-while I was sitting in Dubai nervous about the outcomes but it all came together in the end.

The campaign was awarded a 2012 MENA Cristal & Finalist in Media.

Below is the case study video and a couple of the webisodes.

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