Symantec is the global leader in data integrity and security products, but it had never targeted the small to business-sized market before. We ditched the traditional/formal product lead B2B ad style and created an emotional connection with SMEs through the five stages of business data loss – Denial, Anger, Bargaining, Depression and Acceptance. The campaign drove leads to a website which has simple and easy to navigate experiences and content.
With 300 leads generated to date, Symantec has already identified a significant rise pipeline revenue representing a ROI of almost 5:1.
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Winner AIMIA Awards Best Digital Advertising or Communication - Learning & Education
Finalist Copywriting ADMA ACE Awards 2013
UX, Interface Design ADMA ACE Awards 2013

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