Funk up your Prize
Mars Ice Cream digital promotion
This was Mars Ice Cream’s first jump into an online promotion campaign in the Middle East. For high engagement we focused on personalization.

The player chose their prize (from a list) and then customized it, by “funkingit up” to create their own wallpaper using graphics from a library. If they won the prize, we’d then skin their prize with their design.

On and offline media as well as POS drove traffic to the site.

In the 6 weeks of the campaign, 44,260 prizes were funked up and 167,677 unique visitors checked out the site.

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