Audi A6 Allroad
Direct Mail & Online content
Direct Mail & Online content
This concept was presented along with the Audi A6 Allroad map idea, but it was more sophisticated in its knowledge tracking using the Audi database.
This thought was based on personal passion and breaking boundaries.
We wanted the respondents to go on-line to register their passion and to take a test-drive in the Audi A6Allroad Quattro.
In doing so they had the chance to win coaching sessions to improve their preferred passion paid for by Audi.
This thought was based on personal passion and breaking boundaries.
We wanted the respondents to go on-line to register their passion and to take a test-drive in the Audi A6Allroad Quattro.
In doing so they had the chance to win coaching sessions to improve their preferred passion paid for by Audi.
Unfortunately budget restrictions dictated Audi choosing the mapconcept over this idea.
