Downtown Dubai Style
 Digital Installation & Blog
As part of a campaign pitch, this digital activation was to promote Downtown Dubai to the international travel market as “The place happening now” for fashion shopping.
For all of the OTT that Dubai can be, we wanted to capture a pocket of the city’s realness albeit showing its sophisticated side. We suggested having a photographic blog of stylish residents and visitors shot by Scott Schuman – the renowned style photographer and owner of The Sartorialist. 

His candid shots of Dubai Downtown fashionistas would be posted to our new Downtown Dubai Style blog and appear live on interactive digital installations in key cities as well as banner ads. These would be linked to a travel website (and mobi-site) which would have special Dubai travel packages on it.

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