Veda is Australia's first provider of personal credit information. Their products help you know your credit history, so when you apply for credit you know what your chances are of getting it.
The products are very simple but their website was laden with indepth content and being new to the market they needed a way to deliver their offering in a simple way to connect with a younger audience.
The best way to overcome this was the idea of simple animated videos to help people know where they stand when they apply for credit, who Veda is, the benefits of their products and more about the three key pillars of the credit products; Check, Improve and Protect.
My role was writing and art directing the scripts to bring the story to life.
